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The world is under strain, however a sense of hope remains. A fresh honor originating at the science, music and arts festival Starmus will inspire individuals to take action.

This new Earth medal bearing Jane Goodall's name is to be awarded in memory of the renowned British primatologist who died recently. It is designed to celebrate those who protect life on Earth.

Award Details

The first recipients are slated for announcement at the upcoming Starmus event in Tenerife and La Palma, scheduled from 17–22 October next year.

According to statements that Jane Goodall, a former Starmus advisory board member, had supported the award’s creation. “The concept behind this award, and Starmus being entrusted to oversee it, is Jane’s,” a statement said. “She expressed that she wanted for this to occur. This is likely because of the unique relationship she had with the festival.”

“This medal will acknowledge sustainable programmes carried out to build an environment a better place for people, animals and the environment and provide encouragement to carry on that work,” said a family member.

Format and Inspiration

One of the founders of Starmus indicated that the medal – which was announced at a prestigious venue – will likely have multiple categories.

“It will be very much similar to the Stephen Hawking award honoring scientific outreach established exactly 10 years ago,” he explained. Goodall herself received of that award.

Expressing concern on the outlook of the planet, a prominent voice stated, “Honestly, it is difficult to maintain optimism. Certain policies in one major nation is conducting a dismissal of evidence. So this significantly hampers global initiatives.”

“To be honest, things don’t look very good which means we need to really start reflecting, more deeply regarding the impact of human activity. This concern encompasses not just global warming, but also the whole way in which we interact with nature.”

A Call to Action

As a result, it was noted this is a good time to emulate Jane Goodall's legacy. “I think that in bestowing this medal, we will be considering this essential spirit that Jane embodied – that was her foremost concern, to change the way we treat fellow creatures around us.”

A pressing concern today is the proliferation of misinformation. The central topic of the upcoming Starmus festival is set as “the search for truth”.

“It has become apparent that truth has become a matter of debate where political interests is involved. This is a very dangerous thing,” it was said. “The climate science is a science; it is impossible to allow interference by political agendas in climate science.”

Optimism and Resolve

The goal remains that the medal will inspire positive change. “The purpose is inspiring individuals to participate and to care and to strive toward these goals, truly. Whether or not we’re optimistic, we have to look at doing our utmost,” a statement concluded. “Accept the possibility of failure, but you still have to work toward success.”

A family member engaged in environmental protection expressed hope that “given direction and once enabled, humanity can be diligent stewards of Earth”, citing the initiatives of an institute that, in addition to its projects, helps the next generation get involved locally, wildlife, and environment.

“As Jane Goodall constantly told everyone, our daily actions make a difference and the responsibility lies with us what type of impact we choose to create,” he said. “It is not too late and this medal will give encouragement and raise awareness regarding constructive efforts that are being undertaken.”